According to the State of Video Marketing survey, 86% of businesses use video as a marketing tool. While 93% of businesses in the same survey believe that video is an important part of their marketing plan, increasing steadily year on year from 78% in 2015.
Meanwhile, a recent report by Cisco predicted that by 2022 there would be almost a million minutes of video on the internet and that 82% of all consumer web traffic will be from video.
As digital marketing continues to shift, it is clear video is here to stay. Social media platforms are investing heavily in their video offering and for many businesses looking to showcase their products video is already the go-to-marketing tool.
We believe there is a huge opportunity to help SME businesses compete with large platform businesses by creating reusable purpose-focused video content from promotional videos and audio to shoppable video clips showcasing the benefits of their product.
Working with market trends towards conscious consumerism and video consumption we will help businesses harness the potential of video and audio content not only to reach their customers but to align with their value-driven purchasing habits.